WhatsApp Marketing

What's app may not be the first to come to mind when you think of social media and marketing. 📲

With the big powerhouses like Facebook, Twitter and Instagram dominating that sector… you may be surprised to know that WhatsApp is catching up with them as well as being owned by fb.

As of February 2018, WhatsApp has over 1.5 billion users. 

For those that are not clear on what WhatsApp is, it is a free mobile app that uses your phone’s internet connection to let you chat with other WhatsApp users, without SMS text message charges. The app also lets you share files and images, and supports free voice and video calls.

💰So, if you market your business, products and services on the big social media platforms - why aren’t you using WhatsApp to do the same?

There is a good chance that your target audience uses it in their everyday lives. Here are 4 things you should know about WhatsApp Marketing:

✅WhatsApp does not sell any advertising space, but don’t be deterred. In order to build a base of users, you need to offer them something of value in exchange for their phone number. This can be a promotion, a freebie, a free service or valuable information.

📞The app can be a good alternative to Email Marketing Campaigns. Sometimes our email inboxes can get cluttered and we miss great promotions. Brands, including ‘Buyagift’, have experimented with sending offers through WhatsApp to customers. 

🔀With a 70% engagement rate, WhatsApp has a higher engagement than facebook. That means you can offer users great content on relevant topics and guarantee responses and exposure.

☎️A Customer Service must? For the brands that have been utilising WhatsApp marketing, this has been a big hit amongst their consumers. It is so easy to drop a message, send a photo or video. Having a dedicated platform to answer enquiries is great. Remember: 

📥Don’t leave messages unread for hours. Have someone dedicated to responding on behalf of your business. 

💡This is a powerful app that holds a lot of great exposure potential for your business. Visit https://whatshelp.io/widget to add the widget to your website.  

#digitalmarketing #leadgenerationstrategy#whatsapp📲 #monetiseyourwebsite