Using LinkedIn Newsletters
To gain organic free Subscribers
From organisations to creators, business owners, leaders or marketers, you are always looking for ways to grow your audience and increase your reach. One platform that is often overlooked in this pursuit for increasing free organic lead generation is LinkedIn. While it is primarily known as a professional networking site, LinkedIn has recently introduced a new feature that can be incredibly beneficial for businesses: LinkedIn newsletters.
With LinkedIn newsletters, you can reach a highly engaged audience of professionals interested in your industry or niche. Plus, it's free and easy to use. In this blog post, we will explore how to use LinkedIn newsletters to gain organic, free subscribers.
Why Use LinkedIn Newsletters?
LinkedIn newsletters are a great way to build a community of engaged professionals who are interested in what you have to say. By sharing valuable content with your subscribers, you can establish yourself as a thought leader in your industry and build trust with your audience.
Additionally, LinkedIn newsletters are a low-cost marketing strategy that can help you drive traffic to your website and increase brand awareness. Since LinkedIn has over 700 million members, there is a high potential for your content to reach a large audience.
How to Get Started
To get started with LinkedIn newsletters, you first need to have a LinkedIn account. Once you have logged in, navigate to the "My Network" tab and select "Create a Newsletter."
From there, you can choose a name for your newsletter and start creating content. LinkedIn newsletters allow you to include text, images, and videos, so you can create a variety of engaging content.
Creating Valuable Content
When creating content for your LinkedIn newsletter, it's important to focus on providing value to your subscribers. Consider what types of information your target audience is interested in and how you can provide unique insights or perspectives on those topics.
Promoting Your Newsletter
Once you have created your LinkedIn newsletter, you need to promote it to gain subscribers. One effective way to promote your newsletter is by sharing it on your LinkedIn profile and other social media platforms.
You can also reach out to your existing network and encourage them to subscribe to your newsletter. Consider sending a personal message to your LinkedIn connections or including a call-to-action in your email signature.
Another effective strategy for gaining subscribers is by offering a lead magnet. This can be a valuable resource or piece of content that your target audience will find useful. In exchange for their email address, you can offer to send them the lead magnet and subscribe them to your newsletter, one of the quick wins fir me was checking the job titles of readers and then reegineering a search to curate useful and relevant content.
Using Analytics to Improve Your Newsletter
Once you have started sending out your LinkedIn newsletter, it's important to track your analytics to see what is working and what isn't. LinkedIn provides analytics for your newsletter, including open rates, click-through rates, and engagement rates.
By analysing these metrics, you can see which types of content are resonating with your audience and adjust your newsletter content accordingly. For example, if you notice that your subscribers are more likely to engage with videos, you can focus on creating more video content in the future.
Some content ideas for LinkedIn newsletters include:
Industry news and trends
Whitepaper s
Repurposing your Content
Republishing newsletters from other platforms
Case studies or success stories
Expert interviews or Q&As
Tips and best practices
Free opt ins
Behind-the-scenes glimpses of your business or industry
Thought-provoking insights and opinions
It's also important to be consistent with your newsletter content. Whether you send it out weekly or monthly, make sure you stick to a schedule so your subscribers know when to expect new content.
LinkedIn newsletters are a powerful tool for building a community of engaged professionals and increasing your brand awareness. By providing valuable content and promoting your newsletter to your target audience, you can gain organic, free subscribers and establish yourself as a thought leader in your industry.
Remember to focus on providing value to your subscribers and be consistent with